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Virgins, A lot of business marketing experts recommend giving discounts. The 10%-off to join a mailing list hell that leads to your identity being sold to the gay mafia. Customers expect it. It's how we've been conditioned. I hate it. Would you ask your dentist for a discount? No? Why are you asking a maker for one? Stop it. As a small business owner, I hate the idea of discounts. I do, however, like deals. Here's the difference: Discount means discounting my work. Screw that - I work hard. Pay me. A deal means we make a mutually agreeable transaction...

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